Logo Creation & Redesign
- Each logo needs to eye-catching to multiple demigraphics while still having the potentional to stand on its own among numerous competitors in a given industry.
- Key factors into giving a logo its individuality include: ~Font Choice (Typography)
- ~Color Scheme
- ~Ensure logo compontets work together to make a comprehensive presentation of the brand
- ~Placement and size of logo on various marketing materials (packaging, digital, social media, and promotional product) ~Package Design
- Redesign work in not just refreshing and older logo, however it can also include package redesign (e.g. more envirmentally friendly, reducing waste, recyclable materials, waste reducing measure to minimize excess packaging). Logo redesign includes many of the aspects for new logo creations when reworking the logo of an older product to freshen the design without making it unreconizable to a satifed generational customer base. Logo redesign can introduce established products to new and varied customers, which can increase company sales and profitablitily.